Why Notes941?
- Ovidio Cordero
- Jun 9, 2018
- 3 min read
Updated: Sep 25, 2019
This question has two responses.
1. Why did I launch this blog? I want to write comments or thoughts on what I do often or talk with friends and colleagues about regarding technology and innovations. As I explained in my brief biography on this blog, after years of much reading and debates on these issues, I gave the step I wanted to give some years back.
2. Why is it called Notes941? "Notes” I prefer it that way because I just want to write some notes, far from great ambitions, and the number (941) is explained below.
On January 9, 2007, Steve Jobs announced the launch of the iPhone. It became a revolution and it was a turning point in the mobile market and sooner, in many others. Now all mobiles are very similar to that very first iPhone - full frontal screen, no physical keyboard, and few buttons.
"Today it seems obvious, but at that time it wasn’t; mobiles had a physical keyboard."
Today it seems obvious, but at that time it wasn’t; mobiles had a physical keyboard, either numbers (Nokia dominated the market) or numbers and letters (Blackberry and others). Some also thought it was impossible for a mobile phone to be sold for 500 dollars, the most expensive in the world, although largely subsidized by operators (the current iPhone costs twice as much). Let them tell Steve Balmer, former CEO of Microsoft, who was ridiculing them with laughter (video).
Well, the screen of the first iPhone was supposed to be switched on at 9:41 in the morning at San Francisco (California), according to the company’s script, so they had prepared the image with that time to appear on the screen, the result of its perfectionism. However, Jobs was delayed for a minute and the picture appeared a minute later.
The company then decided to use the 9:42 in all its promotional images (presentations, web, packaging, and advertising) till 2010, when the promotional images of iPhone and iPad became the initially planned 9:41.

Apple launched the App Store, its mobile apps store, in 2008. At that moment, the tipping point was more evident. Then came Android and the Google apps store (Jobs became angry: he considered it as plagiarism, calling it a war) and today most of the businesses around the world are not conceived without the development of applications.
"The 941 represents a moment of recent history that marked a 'before and after' for numerous industries and societies."
Therefore, the 941 represents a moment of recent history that marked a “before and after” for numerous industries and societies. First in the mobile sector and later in technology development and business innovations, and in people. Social media are not understood if we do not connect at any time in any place.
Today, many businesses are nothing than an application and some are richly valued. Mark Zuckerberg, CEO of Facebook, paid 1 billion dollars in 2012 for Instagram. It is already valued at 80 billion, according to Reuters Breakingviews. Snapchat (15 billion), Spotify (30 billion), Waze, WhatsApp, Telegram and a myriad of not so well-known but also successful companies have also attracted many users, a critical mass.
Don't miss the short video of Steve Jobs below.
So this is the story I decided to call blog Notes941. I've been using the iPhone and other Apple products for 10 years. Below you will see a 1-minute video with the iPhone presentation in 2007 in which you will have a view of the iPhone being turned on for the first time. •••

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